The Impact Of Aetna On Corporate Culture - 1125 Words

Aetna is a company that has experienced a turnaround in many areas due to a change in corporate culture. In 2000, Aetna could be described as a company plagued by inefficient processes, huge overhead and unrealistic mergers. At this point, the company was losing $1M per day. The organization had seen four CEO’s in five years and expecting the same inconsistent results when welcoming the latest. John W. Rowe, MD was that fourth CEO and what he brought to the company was not what anyone was expecting. Past Culture In the times before the shift in culture, Aetna was known as â€Å"Mother Aetna†. The company was steadfast in its identification as a company that was 150 years old and that traditions were the route to success. During these times, employees were stagnate and not motivated to improve things or change in any way. Progress, success and growth were not priorities of the organization and mediocrity was well tolerated. Steps for Change Dr. Rowe certainly had a different approach to managing than anyone had seen in the past. He was focusses on the employees and viewed them as one of the integral elements of the equation. Rowe began analyzing the company through meetings with employees at every level of the company and gathering information from every area and angle. This allowed him to figure the existing conditions into his approach. His inclusion of employees in his change process was wise as it eliminated a feeling of alienation that change usually bringsShow MoreRelatedChanging A Company s Culture1133 Words   |  5 PagesChanging a Company s Culture Introduction Many companies reap the benefits of identifying, implementing, and managing culture change within their organizations. One of these companies is Aetna Health Care. Aetna is a company who suffered from poor performance as a result of negative organizational culture. The impact was costly to its reputation as well as its financial standing. 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